What We DID!
User Interface Design
User Experience Design
Web Development
Support and Maintenance
WHAT IS Gambia?
Gambia Transport Service operates public transportation services in Banjul, The Gambia, and sought a modernized fare collection system to improve efficiency and customer experience.
solution
Ideatolife developed and implemented the Automated Fare Collection (AFC) system in 2023, providing GTSC with custom-designed user-interface devices such as handheld machines for card sales, Electronic Validation Machines (EVD), and onboard bus equipment for connectivity.
Key Challenges We Faced
on the Product and Tech Sides
Customizing the AFC system to suit GTSC's operational needs.
Ensuring seamless integration with existing infrastructure.
Training staff for effective use of the new technology.
HOW WE DID IT..
Achievement #1
Streamlined fare collection processes.
Achievement #2
Enhanced passenger convenience.
Achievement #3
Improved revenue management.
Achievement #4
Positioning as a leader in public transportation innovation in The Gambia.
